Scientists turn to Ketamine for mental illness treatment

http://www.inthemix.com.au/news/intl/47557/Scientists_turn_to_ketamine_for_mental_illness_treatment

This story starts with a rehash of a similar story that was previously run. A link is then provided to the previous story. Despite the fact that the link is well suited to the article, I think it should be saved for later in the story, rather than in the intro, and before we find out the information in this story. It makes the flow of the story slightly disjointed, despite the fact that having the link is a good feature.

The story headline is strong. It catches attention straight away, as it seems almost as if it’s a contradiction, which is clever for drawing people in. The headline gives away the information that this is a drug story. This is a method of grabbing readers attention, which works especially well on this site because the focus is on dance/electronic music news, and it is assumed a large number of readers may have an interest in recreational drugs.

The image above the article is somewhat vague, as the correlation between it and scientific trials in the headline are not initially obvious. However I think considering the story and the site the story featured, it works well, and I would assume there could be difficulty in finding an appropriate picture of a clinical trail, which is relevant and effective in the context of this story.

I think the article works quite well for its audience. While the content is relevant, it could come across as quite technical, with the technicalities of a clinical trial being discussed. However, the author makes the information relevant and appropriate in a humorous way which still conveys the meaning of the story. The story is relevant to the readers of the site.

The closing paragraph consists of a quote, on the details of the experiment discussed in the article. This is from the results of the experiment. I think this is a strong conclusion to the story.

Perhaps a link to the references made by Time Magazine would have been interesting, and made for a good contrast, as could have the results of the ecstasy trial results.

Comparing this article to the link provided, I feel this story is more successful. This article is more developed, while the first provides rehashed information from another source. The first story is trivialised, and relies heavily on the author’s own humour to develop the story