This story uses the online medium thoroughly by maximising the opportunities of the environment by including hyperlinks to other articles and up coming event details (where tickets can be purchased), multimedia through embedded video and audio, images and a comment section.
The article content reflects the users of this website, further demonstrating a thorough understanding of this online audience by the journalists. The picture works well, in both seeking audience attention, and in relation to the story,
One of the strongest online features in this story, is the hyperlinks to the up coming event details. In relation to the website, this works very well. With many fans reading this story, these links facilitate the ease of buying tickets and work well in relation to the story content. Being a dance music website, this option is very relevant to audiences.
The use of the multimedia; a track from the band, which is discussed, works very well, in terms of the story, and its positioning on a music news website.
Overall, all the online options create a textured and interactive story, which strengthen this story. They demonstrate the possibility of using an online environment to further develop audience understanding of a story, and enrich the online news experience for audiences. This site in particular, with a focus on music news, further lends itself well to the use multimedia when relevant to a story. This is often the case, when the primary focus of the news is music.
This page is great, isn't it? Hyperlinks galore, social networking widgets, an embedded video of their new single, tour dates, access to tix, comment section, option to be sent updates, related articles, other popular articles etc. They've done well for themselves. One has to wonder though..is this just a platform for some kind of commercial operation, linking into youth culture as a means of profiteering, or just offering a required service. If the latter is the case, does this make the article a smooth piece of PR? (this is me at my paranoid best haha)
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