This is a news story that is very focused to the online users of InTheMix, and typical of the hard news music stories that appear on the website.
With the topic extremely relevant, ITM has positioned itself as a website where dance music fans can come to get the last news and info on music, events and artists. This story reflects the understanding of the audience interests and demands.
The story uses hyperlinks to other related news. The use of hyperlinks specifically related to the news angle of this topic; links to the event, where tickets can be purchased, are particularly successful. This is extremely practical and useful, reflecting the understanding of audience needs, and increasing audience functionality of the site
The use of multimedia is also relevant to this site, with a video advertisement with audio from the artists playing the event (created and provided by the event organisers). While this is free promo for the event, it contains audio and visual messages, which are still very important to the story, and it is the audio that works strongest, in relation to the story, creating an atmosphere, and helping people connect the music with the artists. A hyperlink to a picture gallery of the artists is also included, and this contains visual information, further developing atmosphere to the story, and generating anticipation for the event.
Reflecting the popularity of both this event and why these stories are successful on ITM, the story has had over 150 comments made, developing opinions and the story through audience interaction (and illustrates the social network feel of the site and demographic of users). With over 115,00 users reading this story, it demonstrates that the website has a good understanding of their target audience, and ITM has developed this group well through the presentation of news and the topics. While this group may not be a niche market with over 100,000 people interacting with this story, ITM has successfully cornered a subculture of the market, through relevant news.
nice post, Ryan Ryan! very iformative. I love the audiovisual message contents.
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